Insurance

Growing ethnic and multicultural communities in many areas present market opportunities for the insurance industry, but failure to develop the cultural competency needed to address those communities on their own terms can doom marketing efforts.

Though Hispanics/Latinos are buying cars and homes at record rates, they still represent the group most underserved by the insurance industry. The percentages of Hispanics who have various kinds of insurance are significantly lower than non-Hispanic whites and other minority groups:

Auto Insurance- 55% of Hispanics had auto insurance, compared to 80% of the general population.
Homeowner’s Insurance- 33% of Hispanics have homeowner’s insurance, compared to 63% of non-Hispanic whites, 50% of Asian-Americans, and 44% of African-Americans.
Health Insurance- Approximately 67% of Hispanics have health insurance, compared to 81% of African-Americans and 89% of non-Hispanic whites.
Life Insurance- 34% of Hispanics have life insurance compared to 62% of the general population.

Reaching out to this market involves more than simple translation of documents and web sites. The Hispanic/Latino and other multicultural markets are a highly diverse. While members of this market are not likely to respond to standard industry pitches, it is a receptive audience to insurance products.

CulturaLink can help you make your work easier and your business more profitable by providing:

Cultural consulting to help you adapt your organization to serve these diverse communities;
Professional translations and qualified trained interpreters to speak the same language as that of your LEP (Limited English Proficiency) customers;
Training to prepare your staff to be more culturally competent and create an inclusive workplace;
Bilingual / diversity staffing to have people in place to be able to market and effectively serve those communities.